{"id":2840,"date":"2025-10-31T08:39:05","date_gmt":"2025-10-31T08:39:05","guid":{"rendered":"https:\/\/zhibangpackaging.com\/?p=2840"},"modified":"2026-05-20T14:33:29","modified_gmt":"2026-05-20T14:33:29","slug":"5-key-statistics-to-improve-your-gift-box-packaging-strategy","status":"publish","type":"post","link":"https:\/\/zhibangpackaging.com\/ja\/5-key-statistics-to-improve-your-gift-box-packaging-strategy\/","title":{"rendered":"\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u5305\u88c5\u6226\u7565\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u4e3b\u8981\u7d71\u8a08"},"content":{"rendered":"<p 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class=\"wp-block-heading\" id=\"1-packaging-design-drives-purchasing-72-influenced\">1.\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u304c\u8cfc\u8cb7\u3092\u52d5\u304b\u305972%\u306e\u5f71\u97ff<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-this-means-for-brand-owners\">\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30b6\u30a4\u30f3\u304c\u591a\u304f\u306e\u30d0\u30a4\u30e4\u30fc\u306e\u5fc3\u3092\u63fa\u3055\u3076\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u7bb1\u306f\u4fdd\u8b77\u4ee5\u4e0a\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u3042\u306a\u305f\u306e\u7121\u8a00\u306e\u30bb\u30fc\u30eb\u30b9\u30de\u30f3\u306a\u306e\u3060\u3002\u8868\u9762\u3092\u30e1\u30c7\u30a3\u30a2\u7a7a\u9593\u306e\u3088\u3046\u306b\u6271\u3046\u3053\u3068\u3067\u3001\u968e\u5c64\u3001\u8cea\u611f\u3001\u958b\u5c01\u306e\u5100\u5f0f\u3001\u633f\u5165\u7269\u306e\u6574\u7406\u6574\u9813\u306a\u3069\u3001\u3059\u3079\u3066\u304c\u77e5\u899a\u3092\u5de6\u53f3\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actions-to-take-now\">\u4eca\u53d6\u308b\u3079\u304d\u884c\u52d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5b9f\u7e3e\u306e\u3042\u308b\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u30e2\u30b8\u30e5\u30e9\u30fc\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/paper-gift-boxes\/\">\u30da\u30fc\u30d1\u30fc\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>&nbsp;\u305d\u3057\u3066&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/collapsible-gift-boxes\/\">\u6298\u308a\u305f\u305f\u307f\u5f0f\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>&nbsp;\u305d\u306e\u305f\u3081\u3001\u5b63\u7bc0\u304c\u5909\u308f\u3063\u3066\u3082\u5b8c\u5168\u306a\u518d\u8abf\u6574\u306f\u5fc5\u8981\u306a\u3044\u3002.<\/li>\n\n\n\n<li>\u30bd\u30d5\u30c8\u30bf\u30c3\u30c1\u30e9\u30c3\u30d7\u3001\u30ea\u30cd\u30f3\u30da\u30fc\u30d1\u30fc\u3001\u30d5\u30a9\u30a4\u30eb\u30a2\u30af\u30bb\u30f3\u30c8\u3001\u30c7\u30dc\u30b9\u52a0\u5de5\u30ed\u30b4\u306a\u3069\u3001\u89e6\u611f\u3092\u9ad8\u3081\u308b\u3002\u5b9f\u969b\u306e\u4e8b\u4f8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/custom-magnetic-closure-gift-box-for-cosmetics-packaging\/\">\u5316\u7ca7\u54c1\u306e\u305f\u3081\u306e\u6ce8\u6587\u306e\u78c1\u6c17\u9589\u9396\u306e\u30ae\u30d5\u30c8\u7528\u306e\u7bb1<\/a>.<\/li>\n\n\n\n<li>\u30ac\u30a4\u30c9\u4ed8\u304d\u958b\u5c01\u306e\u305f\u3081\u306e\u30c7\u30b6\u30a4\u30f3\uff1a\u6bb5\u968e\u7684\u306b\u88fd\u54c1\u3092\u898b\u305b\u308b\u30b3\u30f3\u30d1\u30fc\u30c8\u30e1\u30f3\u30c8\u3068\u30a4\u30f3\u30b5\u30fc\u30c8\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpis-to-track\">\u8ffd\u8de1\u3059\u3079\u304dKPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30fc\u30c8\u3078\u306e\u8ffd\u52a0\u7387\u3001\u5c0f\u58f2\u5e97\u3067\u306e\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\/\u30cf\u30f3\u30c9\u30ea\u30f3\u30b0\u7387\uff08\u89b3\u5bdf\u7814\u7a76\uff09\u3001\u300c\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u7406\u7531\u3068\u3059\u308b\u8fd4\u54c1\u7406\u7531\u3001\u8cfc\u5165\u5f8c\u306e\u6e80\u8db3\u5ea6\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fast-a-b-tests\">\u9ad8\u901fA\/B\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2\u3064\u306e\u84cb\u306e\u69cb\u9020\uff08\u30de\u30b0\u30cd\u30c3\u30c8\u3068\u30ea\u30d5\u30c8\u30aa\u30d5\uff09\u30842\u3064\u306e\u5370\u5237\u4ed5\u4e0a\u3052\uff08\u30de\u30c3\u30c8\u3068\u30b0\u30ed\u30b9\uff09\u3092\u5c0f\u30ed\u30c3\u30c8\u3067\u6bd4\u8f03\u3059\u308b\u3002\u4ed6\u306f\u3059\u3079\u3066\u4e00\u5b9a\u306b\u4fdd\u3064\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/zhibangpackaging.com\/ja\/magnetic-presentation-hamper-gift-box-with-velvet-insert\/\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-2-1.jpg\" alt=\"\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u5305\u88c5\" class=\"wp-image-3776\" srcset=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-2-1.jpg 960w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-2-1-300x225.jpg 300w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-2-1-768x576.jpg 768w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-2-1-600x450.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-luxury-goods-and-repurchase-rates-61-boost-from-premium-boxes\">2.\u9ad8\u7d1a\u54c1\u3068\u518d\u8cfc\u5165\u7387\uff1a\u30d7\u30ec\u30df\u30a2\u30e0\u30dc\u30c3\u30af\u30b9\u306b\u3088\u308b61%\u30d6\u30fc\u30b9\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-this-means-for-brand-owners-1\">\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u6700\u521d\u306e\u58f2\u4e0a\u3092\u52dd\u3061\u53d6\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6b21\u306e\u58f2\u4e0a\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3002\u9867\u5ba2\u306f\u7f8e\u3057\u3044\u7bb1\u3092\u4fdd\u7ba1\u3057\u3001\u518d\u5229\u7528\u3057\u3001\u65e5\u5e38\u7684\u306b\u76ee\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30e1\u30e2\u30ea\u30fc\u304c\u5f37\u5316\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actions-to-take-now-2\">\u4eca\u53d6\u308b\u3079\u304d\u884c\u52d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3088\u308a\u9811\u4e08\u306a\u30dc\u30fc\u30c9\u3001\u518d\u5229\u7528\u53ef\u80fd\u306a\u30b3\u30f3\u30d1\u30fc\u30c8\u30e1\u30f3\u30c8\u3001\u30c6\u30ad\u30b9\u30bf\u30a4\u30eb\u306e\u30c7\u30a3\u30c6\u30fc\u30eb\u306a\u3069\u3001\u300c\u30ad\u30fc\u30d1\u30fc\u300d\u3068\u3057\u3066\u306e\u54c1\u8cea\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c9\u30e9\u30d5\u30c8\u5f62\u5f0f\u3092\u691c\u8a0e\u3059\u308b\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/luxury-custom-kraft-drawer-gifts-boxes-with-silk-ribbon\/\">\u30b7\u30eb\u30af\u30ea\u30dc\u30f3\u4ed8\u304d\u7279\u6ce8\u30af\u30e9\u30d5\u30c8\u5f15\u304d\u51fa\u3057\u5f0f\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>.<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\uff1a\u30b3\u30a2\u30fb\u30e9\u30a4\u30f3\u306f\u30d9\u30fc\u30b7\u30c3\u30af\u306a\u3082\u306e\u3092\u4f7f\u3044\u3001\u30b9\u30da\u30b7\u30e3\u30eb\u30fb\u30a8\u30c7\u30a3\u30b7\u30e7\u30f3\u306f\u5165\u308c\u5b50\u306e\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3084\u30ea\u30dc\u30f3\u3001\u984d\u7e01\u5165\u308a\u306e\u84cb\u3092\u52a0\u3048\u3066\u5e0c\u5c11\u6027\u3092\u793a\u3059\u3002.<\/li>\n\n\n\n<li>\u958b\u5c01\u306e\u30c6\u30f3\u30dd\u3092\u4fa1\u683c\u5e2f\u306b\u5408\u308f\u305b\u3001\u3088\u308a\u3086\u3063\u304f\u308a\u3001\u3088\u308a\u5100\u793c\u7684\u306a\u958b\u5c01\u304c\u9ad8\u7d1a\u611f\u3092\u6f14\u51fa\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpis-to-track-3\">\u8ffd\u8de1\u3059\u3079\u304dKPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u8cfc\u5165\u7387\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3001\u7279\u306b \u201c\u5305\u88c5\u306e\u8cea \u201d\u306b\u95a2\u3059\u308bNPS\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fast-a-b-tests-4\">\u9ad8\u901fA\/B\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SKU\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u30dc\u30c3\u30af\u30b9\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u63d0\u4f9b\u3057\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u884c\u52d5\u3092\u6e2c\u5b9a\u3059\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/zhibangpackaging.com\/ja\/luxury-magnetic-gift-box-with-silk-handle-and-eva-holder\/\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-3-1.jpg\" alt=\"\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u5305\u88c5\" class=\"wp-image-3777\" srcset=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-3-1.jpg 960w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-3-1-300x225.jpg 300w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-3-1-768x576.jpg 768w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-3-1-600x450.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-the-unboxing-video-effect-55-impacted-by-presentation\">3.\u958b\u5c01\u30d3\u30c7\u30aa\u306e\u52b9\u679c\uff1a55%\u306f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5f71\u97ff\u3055\u308c\u305f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-this-means-for-brand-owners-5\">\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u8005\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5fc3\u3092\u52d5\u304b\u3055\u308c\u308b\u3068\u3057\u305f\u3089\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u300c\u30ab\u30e1\u30e9\u5bfe\u5fdc\u300d\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30d5\u30a3\u30fc\u30c9\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3067\u306f\u3001\u304d\u308c\u3044\u306a\u5916\u89b3\u3001\u8aad\u307f\u3084\u3059\u3044\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30af\u3001\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u9593\u306e\u4e00\u8cab\u3057\u305f\u8272\u304c\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actions-to-take-now-6\">\u4eca\u53d6\u308b\u3079\u304d\u884c\u52d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5199\u771f\u6620\u3048\u3059\u308b\u3088\u3046\u306a\u898b\u305b\u65b9\u3092\u5de5\u592b\u3059\u308b\uff1a\u6bb5\u968e\u7684\u306a\u30ec\u30a4\u30e4\u30fc\u3001\u304d\u3061\u3093\u3068\u306f\u3081\u8fbc\u307e\u308c\u305f\u30a4\u30f3\u30b5\u30fc\u30c8\u3001\u305d\u3057\u3066\u3053\u306e\u3088\u3046\u306a\u4e0a\u9762\u3092\u5411\u3044\u305f\u88fd\u54c1\u306e\u5411\u304d\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/custom-designed-luxury-candle-gift-packaging-boxes-set\/\">\u7279\u6ce8\u9ad8\u7d1a\u30ad\u30e3\u30f3\u30c9\u30eb\u30fb\u30ae\u30d5\u30c8\u5305\u88c5\u7bb1\u30bb\u30c3\u30c8<\/a>.<\/li>\n\n\n\n<li>5\u79d2\u306e\u30af\u30ea\u30c3\u30d7\u306b\u53ce\u3081\u3084\u3059\u3044\u300c\u30de\u30a4\u30af\u30ed\u30fb\u30e2\u30fc\u30e1\u30f3\u30c8\u300d\uff08\u30ea\u30dc\u30f3\u306e\u30d7\u30eb\u30bf\u30d6\u3084\u30d5\u30ec\u30fc\u30e0\u4ed8\u304d\u30ab\u30fc\u30c9\u306a\u3069\uff09\u30921\u3064\u52a0\u3048\u308b\u3002.<\/li>\n\n\n\n<li>\u8f38\u9001\u306e\u7f8e\u89b3\u3092\u4fdd\u3064\uff1a\u5916\u5074\u306e\u30e1\u30fc\u30e9\u30fc\u306f\u304d\u308c\u3044\u306b\u5c4a\u304d\u3001\u5370\u5237\u306f\u64e6\u308c\u306b\u8010\u3048\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpis-to-track-7\">\u8ffd\u8de1\u3059\u3079\u304dKPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u3001\u958b\u5c01\u30af\u30ea\u30c3\u30d7\u306e\u8996\u8074\u7387\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8d77\u56e0\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u652f\u63f4\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fast-a-b-tests-8\">\u9ad8\u901fA\/B\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u306f2\u7a2e\u985e\u306e\u7bb1\u3092\u7528\u610f\u3057\u3001\u84cb\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u5f15\u304d\u51fa\u3057\u306e\u30b9\u30bf\u30a4\u30eb\u3001\u30db\u30c3\u30c8\u30b9\u30bf\u30f3\u30d7\u3068\u30d6\u30e9\u30a4\u30f3\u30c9\u30c7\u30dc\u30b9\u306e\u30ed\u30b4\u306a\u3069\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6bd4\u8f03\u3059\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/zhibangpackaging.com\/ja\/custom-marble-magnetic-closure-gift-box-with-ribbon-handle\/\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-1-1.jpg\" alt=\"\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u5305\u88c5\" class=\"wp-image-3778\" srcset=\"https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-1-1.jpg 960w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-1-1-300x225.jpg 300w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-1-1-768x576.jpg 768w, https:\/\/zhibangpackaging.com\/wp-content\/uploads\/2025\/11\/Gift-Box-Packaging-1-1-600x450.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-social-media-sharing-potential-40-share-unique-packaging\">4.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5171\u6709\u306e\u53ef\u80fd\u6027\uff1a40% \u30b7\u30a7\u30a2\u30fb\u30e6\u30cb\u30fc\u30af\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-this-means-for-brand-owners-9\">\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u5fb4\u7684\u306a\u69cb\u9020\u3068\u30c6\u30af\u30b9\u30c1\u30e3\u30fc\u306f\u3001\u30b7\u30a7\u30a2\u30dc\u30bf\u30f3\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u3042\u306a\u305f\u306e\u7bb1\u304c\u30b3\u30f3\u30d1\u30af\u30c8\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u308b\u3068\u304d\u3001\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u305f\u3081\u306b\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u3057\u3066\u304f\u308c\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actions-to-take-now-10\">\u4eca\u53d6\u308b\u3079\u304d\u884c\u52d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u516d\u89d2\u5f62\u3084\u4e09\u89d2\u5f62\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001\u30c0\u30d6\u30eb\u30c9\u30a2\u306e\u30af\u30e9\u30e0\u30b7\u30a7\u30eb\u3001\u30c9\u30e9\u30de\u30c1\u30c3\u30af\u306a\u30de\u30b0\u30cd\u30c3\u30c8\u30d5\u30e9\u30c3\u30d7\u306a\u3069\u3001\u69cb\u9020\u306b\u7279\u5fb4\u3092\u6301\u305f\u305b\u307e\u3057\u3087\u3046\u3002\u69cb\u9020\u306b\u95a2\u3059\u308b\u30a2\u30a4\u30c7\u30a2\u306f&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/cardboard-displays\/\">\u539a\u7d19\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<\/a>&nbsp;\u5e97\u982d\u3067\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3068\u5199\u771f\u6620\u3048\u3059\u308b\u30b7\u30eb\u30a8\u30c3\u30c8\u306e\u305f\u3081\u306b\u3002.<\/li>\n\n\n\n<li>\u30ea\u30dc\u30f3\u306e\u8272\u3001\u7b94\u62bc\u3057\u306e\u30ed\u30b4\u3001\u4e00\u76ee\u3067\u308f\u304b\u308b\u30b9\u30ea\u30fc\u30d6\u306a\u3069\u3001\u30e9\u30a4\u30f3\u3092\u307e\u305f\u3044\u3067\u7e70\u308a\u8fd4\u305b\u308b\u7279\u5fb4\u7684\u306a\u8981\u7d20\u3092\u9ad8\u3081\u3088\u3046\u3002.<\/li>\n\n\n\n<li>\u30b5\u30d7\u30e9\u30a4\u30ba\u30fb\u30a2\u30fc\u30c8\u3001\u6328\u62f6\u6587\u3001\u30d1\u30bf\u30fc\u30f3\u30fb\u30ef\u30fc\u30af\u306a\u3069\u3001\u5185\u5074\u306e\u5370\u5237\u304c\u300c\u30dd\u30b9\u30c8\u6295\u51fd\u53ef\u80fd\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpis-to-track-11\">\u8ffd\u8de1\u3059\u3079\u304dKPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u5f8c\u306eE\u30e1\u30fc\u30eb\u306e\u30b7\u30a7\u30a2\u7387\u3001\u6ce8\u65871,000\u4ef6\u3042\u305f\u308a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u4ed8\u304d\u6295\u7a3f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u7d39\u4ecb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fast-a-b-tests-12\">\u9ad8\u901fA\/B\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c61\u5fb4\u7684\u306a\u8981\u7d20\uff08\u4f8b\u3048\u3070\u3001\u30ea\u30dc\u30f3\u306e\u8272\u8abf\u3084\u30db\u30a4\u30eb\u306e\u8272\uff09\u30921\u3064\u5165\u308c\u66ff\u3048\u3001\u30bf\u30b0\u4ed8\u3051\u3055\u308c\u305f\u5199\u771f\u306e\u9055\u3044\u3092\u6e2c\u5b9a\u3059\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-paper-packaging-preference-67-find-it-more-appealing\">5.\u7d19\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u597d\u307f67% \u3088\u308a\u9b45\u529b\u7684\u306a\u3082\u306e\u3092\u898b\u3064\u3051\u308b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-this-means-for-brand-owners-13\">\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u610f\u5473<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u677f\u7d19\u306e\u6e29\u304b\u307f\u3068\u5370\u5237\u9069\u6027\u306f\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u671f\u5f85\u306b\u6cbf\u3046\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u30ea\u30b5\u30a4\u30af\u30eb\u6642\u306e\u6469\u64e6\u3082\u8efd\u6e1b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actions-to-take-now-14\">\u4eca\u53d6\u308b\u3079\u304d\u884c\u52d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30b5\u30a4\u30af\u30eb\u53ef\u80fd\u306a\u57fa\u6750\u3068\u9069\u6b63\u30a6\u30a7\u30a4\u30c8\u3092\u512a\u5148\u3059\u308b\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5b9f\u7e3e\u306e\u3042\u308b\u30e9\u30a4\u30f3\u304b\u3089\u59cb\u3081\u308b\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/kraft-paper-gift-boxes\/\">\u30af\u30e9\u30d5\u30c8\u7d19\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>&nbsp;\u3068\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30ea\u30b8\u30c3\u30c8\u30fb\u30b9\u30bf\u30a4\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/paper-gift-boxes\/\">\u30da\u30fc\u30d1\u30fc\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>.<\/li>\n\n\n\n<li>\u4fdd\u8b77\u30c8\u30ec\u30a4\u306b\u4f7f\u7528\u3059\u308b\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u306f\u5fc5\u8981\u306a\u5834\u5408\u306e\u307f\u3068\u3057\u3001\u53ef\u80fd\u306a\u5834\u5408\u306f\u7d19\u30d1\u30eb\u30d7\u307e\u305f\u306f\u786c\u8cea\u677f\u7d19\u3092\u4f7f\u7528\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u9ad8\u4fa1\u306a\u30bb\u30c3\u30c8\u306b\u306f\u3001\u5f53\u793e\u306e\u591a\u304f\u306e\u88fd\u54c1\u306b\u898b\u3089\u308c\u308b\u3088\u3046\u306a\u3001\u5916\u5074\u306b\u30de\u30b0\u30cd\u30c3\u30c8\u30af\u30ed\u30fc\u30b8\u30e3\u30fc\u3001\u5185\u5074\u306b\u7d19\u30d9\u30fc\u30b9\u306e\u30e2\u30fc\u30eb\u30c9\u30a4\u30f3\u30b5\u30fc\u30c8\u3068\u3044\u3046\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30c7\u30b6\u30a4\u30f3\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/collapsible-gift-boxes\/\">\u6298\u308a\u305f\u305f\u307f\u5f0f\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kpis-to-track-15\">\u8ffd\u8de1\u3059\u3079\u304dKPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u611f\u60c5\u3001\u5305\u88c5\u95a2\u9023\u306eCS\u30c1\u30b1\u30c3\u30c8\u3001\u5358\u4e00\u7d20\u6750\u306e\u7d19\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308bSKU\u306e\u5272\u5408\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fast-a-b-tests-16\">\u9ad8\u901fA\/B\u30c6\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u308b\u30d2\u30fc\u30ed\u30fcSKU\u306e\u7d19\u30d1\u30eb\u30d7\u88fd\u30a4\u30f3\u30b5\u30fc\u30c8\u3068\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u88fd\u30c8\u30ec\u30a4\u3092\u8a66\u9a13\u7684\u306b\u4f7f\u7528\u3057\u3001\u6e80\u8db3\u5ea6\u3068\u7834\u640d\u7387\u3092\u6bd4\u8f03\u3059\u308b\u3002.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementation-roadmap-quarter-by-quarter-\">\u5b9f\u65bd\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\uff08\u56db\u534a\u671f\u3054\u3068\uff09<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"q1-diagnose-and-prototype\">Q1: \u8a3a\u65ad\u3068\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30012\u3064\u306e\u30d2\u30fc\u30ed\u30fcSKU\u306e\u30af\u30a4\u30c3\u30af\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/products\/\">\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0<\/a>.<\/li>\n\n\n\n<li>\u793e\u5185\u306e\u30b5\u30f3\u30d7\u30eb\u3067\u4ed5\u4e0a\u304c\u308a\u3068\u8272\u306e\u4e00\u8cab\u6027\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/printing-services\/\">\u5370\u5237\u30b5\u30fc\u30d3\u30b9<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"q2-systematize-and-scale\">Q2: \u30b7\u30b9\u30c6\u30e0\u5316\u3068\u898f\u6a21\u62e1\u5927<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u30fb\u30e9\u30a4\u30d6\u30e9\u30ea\u30fc\u3092\u30ed\u30c3\u30af\u3059\u308b\uff1a\u30de\u30b0\u30cd\u30c3\u30c8\u5f0f\u306e\u84cb\u3001\u30b9\u30ea\u30fc\u30d6\u3001\u5f15\u304d\u51fa\u3057\u3092\u4e00\u63e1\u308a\u306e\u30dc\u30fc\u30c9\u306e\u91cd\u3055\u3067\u3002\u53c2\u8003\u4f8b&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/custom-magnetic-closure-gift-box-for-cosmetics-packaging\/\">\u5316\u7ca7\u54c1\u306e\u305f\u3081\u306e\u6ce8\u6587\u306e\u78c1\u6c17\u9589\u9396\u306e\u30ae\u30d5\u30c8\u7528\u306e\u7bb1<\/a>&nbsp;\u305d\u3057\u3066&nbsp;<a href=\"https:\/\/zhibangpackaging.com\/ja\/collapsible-gift-boxes\/\">\u6298\u308a\u305f\u305f\u307f\u5f0f\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9<\/a>.<\/li>\n\n\n\n<li>\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u3055\u308c\u305f\u30c7\u30a3\u30e9\u30a4\u30f3\u3092\u6587\u66f8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u5165\u308c\u66ff\u3048\u3092\u8fc5\u901f\u5316\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"q3-story-and-social\">Q3\uff1a\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u30bd\u30fc\u30b7\u30e3\u30eb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3059\u3079\u3066\u306e\u7bb1\u306e\u4e2d\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u77ac\u9593\u300d\u3092\u57cb\u3081\u8fbc\u3080\uff08\u30ab\u30fc\u30c9\u306e\u67a0\u3001\u30ea\u30dc\u30f3\u306e\u5f15\u304d\u624b\u3001\u6a21\u69d8\u306a\u3069\uff09\u3002.<\/li>\n\n\n\n<li>\u30bb\u30f3\u30b9\u306e\u826f\u3044\u30b3\u30fc\u30eb\u30a2\u30a6\u30c8\u30ab\u30fc\u30c9\u3067\u5171\u6709\u3092\u4fc3\u3057\u3001\u30d2\u30fc\u30ed\u30fc\u30d1\u30cd\u30eb\u304c\u30ab\u30e1\u30e9\u6620\u3048\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"q4-sustainability-uplift\">Q4\uff1a\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u5411\u4e0a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3088\u308a\u591a\u304f\u306eSKU\u3092\u30af\u30e9\u30d5\u30c8\u3068\u5358\u4e00\u7d20\u6750\u306b\u79fb\u884c\u3059\u308b\u3002&nbsp;<a 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