5 Key Statistics to Improve Your Gift Box Packaging Strategy

5 Key Statistics to Improve Your Gift Box Packaging Strategy

Have you ever come across a product that impressed you because of its box, and how it is different from other product boxes? For many companies, gift boxes are an opportunity to promote product sales. Most of the time, the first interaction between customers and products is through your box. When customizing product boxes, you can be creative, but you should distinguish yourself from your competitors' packaging. According to the following data survey, packaging boxes are very important for both brands and products.

1. Packaging Design Drives Purchasing: 72% Influenced

72% of consumers say that their purchasing decisions are influenced by packaging design. Excellent packaging can be the main difference between your brand's products and those of competitors. Because most purchasing decisions come from customers noticing your product and understanding your product information.

2. Luxury Goods and Repurchase Rates: 61% Boost from Premium Boxes

61% of people say they are more likely to repurchase luxury goods with high-quality packaging. If you sell jewelry, cosmetics, perfumes or other luxury goods, using high-end gift boxes can make customers feel the value of your products. On the contrary, if the box is too low-end, customers will think that the product in the box is not worth the price, and may miss the opportunity to repurchase.

3. The Unboxing Video Effect: 55% Impacted by Presentation

55% of people who watch unboxing videos will be impressed by the product. Unboxing videos are a way for potential customers to experience the feeling of receiving, unboxing, and using products through self-media. When potential customers want to buy similar products, they will give priority to this product.

4. Social Media Sharing Potential: 40% Share Unique Packaging

40% of consumers will share your packaging pictures on social media, but the premise is that your product packaging box should show its uniqueness. If the product packaging box is mediocre, then customers will not care too much.

5. Paper Packaging Preference: 67% Find it More Appealing

67% of consumers said that paper packaging boxes are more attractive than other material packaging boxes. Paper packaging boxes are not only very environmentally friendly, but also have very good plasticity and can be easily made into the packaging structure you want.

Brands can establish a good first impression with customers through packaging and branding. Cooperating with professional packaging box manufacturers can help brands show the best side of their products to customers.