The Cannabis Packaging Trends in 2023
The Cannabis Packaging Trends in 2023
1. Introduction: What is Cannabis Packaging?Cannabis packaging is an important part of the cannabis industry. It is used to showcase and advertise the product in a way that is attractive to the consumer.
Cannabis packaging has evolved significantly over the years. It has gone from simple plastic baggies to sleek, sophisticated and informative packages that are designed to appeal to consumers.
Packaging is an important part of the cannabis industry. It can be the difference between a good and bad product. This article will provide information on what makes a great package and what trends are currently happening in the packaging industry.
Some of the current trends in cannabis packaging include:
Weed-specific designs that are more appealing to customers, such as flowers, leaves, and other weed-related symbols.
The use of colors to help differentiate between different strains or types of products.
The use of holographic images or designs to make products more appealing.
Different shapes for packages that may be more appealing to consumers, such as square shapes or round shapes.
3. What are the Cannabis Packaging Trends in 2023?
3.1 Customizable packaging
Beautiful customizable cannabis packaging stands out on shelves and increases the chance of sales. A plain label for jars or pre-rolls is not as attractive as ones that are thoughtfully designed to enhance the brand and give products a premium look.
Some brands really stand out from others because of their innovative labels, packaging etc. The color, texture, typography and all other design elements work well together to create attractive packaging that follows the latest packaging trends.
3.2 Sustainable packaging
American buyers value sustainability when buying any products today, including cannabis. Many companies are coming up with sustainable solutions to reduce reliance on plastic. One of the reasons for the use of so much plastic is that cannabis packaging must be childproof and resealable. It is difficult to be compliant with cannabis regulations and still make packaging affordable.
Companies are using more recyclable and biodegradable materials like hemp seed paper and bioplastics in cannabis packaging. Biodegradable materials such as reclaimed ocean plastics are expensive, but as the demand grows, prices are likely to become more competitive.
Companies are opting to source materials and labor locally to decrease their carbon footprint.
Take-back programs are being introduced. Consumers can return used packaging to local collection centers and receive points they can use to buy more products.
3.3 Compliant packaging
Reputable companies make sure that their cannabis packaging and labels respect the legal requirements. Cannabis packaging for products that are not single-use has to be resealable. Packaging that’s opaque and childproof, like mylar bags, is good for use as exit bags.
It doesn’t help to follow the latest packaging trends but neglects to follow the basic requirements for labels on packaging. For example, the brand name, product identity and ingredients must appear on the label. It should also state the quantity of ingredients and amount per serving as well as give any warnings. Labels should provide consumers with all the information they need to make informed decisions when using the contents.
3.4 Innovative packaging
With the increase in popularity of cannabis products like edibles, packaging design trends are evolving to make sure packaging retains the shape and potency of edibles. Some bold, new concepts in design not only prevent edibles from losing their shape or potency but increase their longevity on shelves.
New packaging design trends are also helping to enhance safety. This has led to packaging that allows for metered dosing with locking, push-and-twist caps, and squeeze-and-pull designs.
It wasn’t long ago that jars, sticker bags and directly printed bags were most popular, but lately, it’s die-cut mylar bags that are probably the most popular type of packaging.
One of the most current cannabis design packaging trends is one that allows a customer to inspect flowers through a window in a pouch.
3.5 Minimalist packaging
One of the latest cannabis packaging trends is to use minimalist packaging design. This can help to instill a sense of trust in some consumers and is particularly important for audiences that may not have used cannabis in the past. This includes those who may now use it for medicinal purposes.
Streamlined square packaging may appeal more to consumers using cannabis as a medical holistic remedy than flamboyant packaging that’s bold and out there. The best minimalist labels tend to find the balance between legitimate and alternative, serious and exuberant. For example, packaging for gummies usually looks bright and enticing, but the labels ensure that consumers know exactly what a gummy will taste like and how to take it to have a consistent experience every time.
There are many factors that contribute to the success of a cannabis product. The packaging is one of the most important aspects of this success.
Packaging can be defined as the way a product is presented to customers. It is used to attract customers and entice them to buy the product. There are many brands in the market that offer cannabis products, but not all of them have great packaging design.
The best weed package design should have an attractive appearance, informative content, and be compliant with laws in your state or country.
Here are some tips when it comes to choose cannabis packaging for your products:
4.1 Opaque
Cannabis retail stores may show some cannabis products in glass, but they don’t expose cannabis to direct sunlight. Direct sunlight dries out the product and causes the compounds in the leaves to degrade, which makes it ineffective. In most cases, cannabis comes in opaque containers to protect it from degradation.
4.2 Airtight
It takes only a little moisture to make cannabis moldy. Containers must be airtight to keep moisture out. Proper seals and designs that make it clear tampering has taken place are important.
Convenient and easy to use: Containers not only have to be airtight, but they need to be convenient for resellers and customers. If customers have difficulty closing jars correctly, this can result in product spoilage due to oxidation. A move away from clear Ziploc containers to modern packaging pouches is helping to provide ease of use and convenience for the whole supply chain.
It is important for entrepreneurs to keep up with cannabis packaging trends if they want to succeed in a very competitive market. Not choosing the right package design could prevent them from reaching their target audience. For example, the packaging for an audience of people accustomed to using cannabis for recreational purposes is likely to look quite different from packaging for an audience of first-time users.
Cannabis packaging is a necessary step in the process of marketing and selling cannabis products. It is an important aspect of the product that can either make or break the sale. There are many different types of cannabis packaging, but one of the most popular and effective types is shrink wrap. Shrink wrap provides a protective barrier for cannabis products, as well as an opportunity to customize the packaging with information about the product, such as ingredients and warnings. In this section we will cover:
-The importance of shrink wrap for cannabis packaging
-How to create a custom design for shrink wrap
-The benefits of using shrink wrap over other types of cannabis packaging
